With Labor Day coming up, the survey showed that nearly half of U.S. employees ages 25-49 may be working at lower productivity rates in expectation of a holiday break; 48% agree that their productivity at work diminishes just before, or immediately following, a holiday or a planned vacation. Those ages 25-49 in the South (55%) are more likely than those in the West (41%) to admit that. When looking at all U.S. employees, women (47%) are more likely than men (40%) to admit this is true for them.
According to the survey results, employed Americans ages 25-49 who drink energy drinks consume about four per week on average and 92% feel their productivity increase in some way after they drink one. The majority feel more energetic (60%) after drinking an energy drink, while over a third are able to power through their entire workday (40%), and/or are better able to concentrate on work tasks (31%).
KEY SURVEY FINDINGS:
When Productivity Diminishes
- One-in-ten (11%) employed U.S. adults feel their productivity diminishes within the first three hours of their workday.
- One-in-twenty (5%) American employees age 25-49 admit they begin to feel their productivity start to diminish in the first hour of their workday.
- More than half (57%) of U.S. workers claim their productivity diminishes 4-8 hours into their day.
- Employed adults ages 18-34 and those ages 45-54 (both 7%) are more likely than those 55+ (1%) to feel their productivity diminish in the first hour of their workday.
- Those with children under 18 in their household are more likely than those with no children to get tired within the first three hours of work (17% vs 8%).
- Employed adults with kids younger than six years old in their household were more likely than those with children age 6-17 present in their household to say this (25% vs 14%).
- Four-in-ten (38%) employed U.S. adults ages 25-49 consume at least one energy drink in a typical work week.
- The average number of energy drinks consumed in a typical workweek is about 4 (3.7) (among those who drink energy drinks) during a typical workweek.
- Men ages 25-49 are more than twice as likely as women in this age group (20% vs. 9%, respectively) to consume 4+ energy drinks in a workweek.
- Nearly two-thirds (63%) of employed Americans who consume energy drinks at work start and/or end their day by drinking one.
- 45% typically start their day by consuming an energy drink.
- 26% typically end their day by consuming an energy drink.
- Southern employees self-report as the most productive region, with 22% reporting that they never experience a dip in productivity during their workday, as compared to the percentages of those in the Northeast (13%), Midwest (10%) and West (14%) who say the same.
- Among 25-49 year old employees, 10% say that being confused about what to do at work represents their single greatest challenge to productivity. This was more common in the Northeast and Midwest (both 13%) than in the South (10%) and West (4%).
This survey was conducted online within the United States by Harris Interactive on behalf of Red Bull North America from June 7-11, 2013 among 2,046 adults ages 18 and older, among whom 1,093 are employed. This online survey is not based on a probability sample and, therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, is available upon request.
1 For the purposes of this study, "U.S. workers" are defined as U.S. adults 18 and older who are employed full-time, part-time and/or self-employed.
SOURCE Red Bull via press release