More than half of those surveyed say they plan to take Mom out to eat on May 12. Only a fifth plan to celebrate with a meal in their own home, or the home of a relative or friend. The remainder either haven't made plans yet or plan to skip the celebration or honor Mom in a way that doesn't involve a meal.
Mother's Day rituals also differ by ethnic group, with Hispanics and African Americans more likely to celebrate with a restaurant meal.
These and other findings appeared in the latest edition of MarketBriefing, a complimentary newsletter prepared by Technomic and published by AmericanExpress. To subscribe, go to americanexpress.com/restaurant.
Need a gift for Mom? Head click link below, courtesy of the O'Brien News Service