Stitcher, the mobile leader in on demand news, entertainment, sports and talk radio, today shared the results of a nationwide survey demonstrating an overwhelming preference for on demand viewing/listening to radio, television and movies among younger Americans. The survey also found that 57 percent of American adults believe that in five years, Americans will primarily listen to streaming radio options versus traditional AM/FM radio. The study surveyed 2,066 U.S. adults, and was conducted online by Harris Interactive® on behalf of Stitcher in April 2013.
The survey also found that students may be leading the shift to on demand and streaming media. More than 71 percent of U.S. adults who are students predict Americans will be primarily listening to streaming radio over AM/FM radio within five years. And, Americans aged 18-34 are far more likely to currently prefer to watch movies, television, and listen to music always or mostly on demand than their older counterparts.
“We’re relying on our smartphones and mobile technology now more than ever,” said Noah Shanok, CEO of Stitcher. “We’re a nation on the go, and we want access to our favorite radio shows and music at a time that’s convenient for us. With the latest advancements in streaming technology, apps like Stitcher put entertainment right at your fingertips.”
Additional survey findings include:
- 52 percent of 18-34 year olds who watch movies, prefer to watch always or mostly on demand
- 46 percent of 18-34 year olds who listen to music, prefer to listen always or mostly on demand; this demographic is more than twice as likely to listen to music on demand than 35-54 year olds (23 percent)
- 41 percent of 18-34 year olds who watch television, prefer to watch always or mostly on demand; this demographic is nearly twice as likely to watch television on demand than those 55 and older (21 percent)
- 81 percent of U.S. adults who prefer to watch the listed entertainment types (movies, TV shows/programs, music, news, sports) always or mostly on demand do so in order to watch/listen at a later date or time that is more convenient
- 68 percent of U.S. adults who prefer to watch the listed entertainment types always or mostly on demand do so because they can avoid commercials/advertising
This survey was conducted online within the United States by Harris Interactive on behalf of Stitcher from April 12-16, 2013 among 2,066 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Lyndsey Besser at email@example.com. press release