working relationship with them. It continues with The CW. Here's the
The CW is launching two first-of-their-kind sales programs for the 2011-2012 broadcast season, providing unique opportunities for advertisers on-air and online, while encouraging and rewarding viewers who watch The CW’s primetime shows live, the announcement was made at the network’s upfront presentation at the Jazz at Lincoln Center in New York City. The CW will be the exclusive television partner of the revolutionary mobile smartphone app shopkick, which rewards The CW viewers with special discounts and rewards from advertisers while they watch. The CW has also created a fully sponsorable game, “Cwingo,” that viewers
play online and through Facebook during the live broadcasts of CW shows.“The CW is always looking for new ways to bring our advertisers into our eco-system of on-air, online, and social media, and we have two very exciting new platforms this year,” said Rob Tuck, Executive Vice President, National Sales, The CW. “Cwingo and shopkick really bring the second screen to life, enhancing the
overall viewing experience in a way that our advertisers have been asking forand connecting them with our young viewers where they live and breathe – through social media and directly on their mobile devices.”“Shopkick’s first network partnership with The CW is a revolution for advertisers. The cell phone is the only interactive medium that consumers have with them while they are watching television, and while they are shopping in the store,” said Cyriac
Roeding, CEO and co-founder of shopkick. “The CW and shopkick together make use of this for the first time in a seamless, simple way.”
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