* Summer BO ...is up and down.
* Depending on when certain outlets wrote their stories, one could see doom while the later stories reported the summer BO being up.
- This was written on Aug. 26, 2019...Hollywood Reporter - Box Office: Hollywood's High Hopes for Summer End With Bummer...in this they state that the summer BO will be 2 percent off from 2018, despite a number of films going over $1 billion at the turnstiles.
- Deadline reported: Summer 2019 B.O. Rings Up $4.8B+: After Being Slaughtered By Disney, Rival Studios Ponder ‘What’s Theatrical?’- they say the BO is up 1 percent and just shy of the all-time record. Deadlines used the end of April through Labor Day. "Avengers: Endgame" opened then, so that matters.
* The biggest blockbuster is now "Avengers: Endgame," which took over as the all-time (not including inflation) top-grossing film of all-time. It passed "Avatar." They are more than $2 billion at the BO.
* It looks like they are going with it being down. Yes, it matters when one actually starts the summer. Hollywood generally starts the summer on Memorial Day Weekend, and ends over Labor Day. Over the years, it has been moved to the first week in May, so that would add to the BO totals for sure.
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From Screendollars ...Summer Wrap by Gower Street Media The summer season has remained relatively stable in 2019 despite a number of high-profile box office disappointments and trending topics of discussion around franchise fatigue. Gower Street Analytics latest figures show the official summer box office window, running from Memorial Day to Labor Day, delivered $3.45 billion – a drop of 2.7% against the same period of 2018 ($3.54bn).
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* "Avengers: Endgame" opened on August. 26, 2019 - - so, it technically does not qualify as a summer movie, it seems. "Lion King 2019" is the top film of summer 2019. I look at it that when "Avengers: Endgame" is taken out of the summer mix, then being off from a record 2018 is not bad at all.
Summer Top Five
1. "The Lion King 2019"
2. "Toy Story 4"
3. "Aladdin 2019"
4. "John Wick Chapter 3"
Notes: Not much originality in that list. I am not sure if that is good or bad. People often want to go see things that are comfortable to them and they do not have to invest anything in a new offering. That is taking a risk. This list is not for the movie-goer. The box office is huge for many films but there were many clunkers that could have a story by itself. I no longer have it in me to hash those out. They were bad movies and nobody went, so let's just forget about them. Overall, though, we need to tone down the use of special effects and get back to original storytelling. "Avengers: Endgame" had both but even with that movie, I actually got bored of the special effects. They are use the same techniques, so they are blur together. And yes, suspending your own belief system on what superheroes can accomplish is one thing, have them do certain things that are just downright ridiculous, is another. That is true for an ordinary person (hero) as well. Just stop with the stupid scenarios in every movie, just to show off the special effects capabilities.
Source: Box Office Mojo